Druckansicht der Internetadresse:

Faculty of Law, Business and Economics

Business & Information Systems Engineering at the University of Bayreuth

Print page

Team > Prof. Dr. Jens Strüker

Overview
Overview
Foto_Jens_2.kleinsw Prof. Dr. Jens Strüker
Foto_Jens_2.kleinsw

Faculty of Law, Business and Economics
Business & Information Systems Engineering and Digital Energy Management


Portrait

Jens Strüker is Professor for Information Systems and Digital Energy Management at the University of Bayreuth and one of the directors of the Fraunhofer Blockchain Lab. He is engaged in a leading position at the Branch Business & Information Systems Engineering Fraunhofer Institute for Applied Information Technology FIT and is Deputy Academic Director of the  Research Center Finance & Information Management(FIM).

In research, teaching and practice Prof. Strüker investigates the potential of digital technologies for the (energy) industry. He is concerned with the question of which degrees of freedom information technologies offer for a real-time energy economy and for effective climate protection. Today, millions of decentralized renewable systems, heat pumps, stationary electricity storage systems and electric vehicles are excluded from direct and active market participation. Digital machine identities promise, for example, that systems can automatically decide when and to what extent they participate in the markets based on user preferences. A small industrial electricity storage unit can thus switch between own consumption, grid-supporting measures or participation in wholesale trading within minutes. Technologies such as machine learning, 5G or blockchain enable such active electricity market participation and thus the digitalization of electricity markets. The challenges here range from technical interoperability to the integration of local energy markets and the creation of a future-oriented market design.

Prof. Strüker is engaged in publicly funded and privately financed applied research projects in order to apply the latest research findings to solve practice-relevant problems. In doing so, he works intensively with corporations, small and medium-sized companies as well as with associations and think tanks. He is a member of various advisory boards of start-ups and supervisory boards. Prof. Strüker is a member of the scientific advisory board of the Wirtschaftsrat der CDU e.V., scientific member of the Advisory Board of the Energy Web Foundation and of the Advisory Board of Euroforum/Handelsblatt. Furthermore, Prof. Strüker is a regular keynote speaker at events in Europe, Asia and North America with lectures such as ‘The Way to a Real-time Energy Economy’ (European Commission High-Level Meeting ‘Interoperability to create the Internet of Energy’, 2017), ‘The Promise of Blockchain to Change the Utility and Oil & Gas Industries’ (International SAP Conference for Utilities, 2017) and ‘The Promise of Cryptonetworks to Change the Energy System’ (New York Association for Energy Economics, 2018).

Prof. Strüker regularly presents results on the issues he is investigating in international journals and conferences such as the European Journal of Information Systems (EJIS), Business & Information Systems Engineering (BISE), the International Conference on Information System (ICIS), the European Conference on Information Systems (ECIS) and the Hawaii International Conference on System Sciences (HICSS). In addition, Prof. Strüker is involved in the International Information Systems Community as a popular reviewer.

Prof. Strüker has a degree in economics and history (M.A.). In 2005, he completed his doctorate in Information Systems at the Institute for Informatics and Society (IIG) at the Albert-Ludwigs-University of Freiburg with summa cum laude. He was then employed as a postdoctoral fellow at the IIG in Freiburg until 2012. After a research stay at the SAP Labs in Palo Alto, CA, USA (2008 – 2009), he habilitated in 2012 with the venia legendi in business informatics and economics. From 2013 to 2020 Prof. Strüker held the Süwag endowed professorship at the Fresenius University of Applied Sciences and was founder and director of the Institute of Energy Economics (INEWI) in Frankfurt. Prof. Strüker is married and has four children.

Foto_Jens_2.kleinsw

Faculty of Law, Business and Economics
Business & Information Systems Engineering and Digital Energy Management


Publications

2024

Marc-Fabian Körner, Felix Paetzold, Tobias Ströher, Jens Strüker: Digital Proofs of Origin for Sustainability : Assessing a Digital Identity-Based Approach in the Energy Sector. - Bayreuth, 2024. -

Anne Ixmeier, Marc-Fabian Körner, Johann Kranz, Jens Strüker: Designing Governance Mechanisms for Decentralized Data Ecosystems. - Veranstaltung: Digital Platform Ecosystems (DPE) Forum 2024, 04.-05.06.2024, Passau, Germany.

Paula Heeß, Marc-Fabian Körner, Jens Strüker, Lynne Valett, Linda Wolf, Benedikt Pulvermüller, Philipp Richard: Grundlagen und Bedeutung von Datenräumen für die Energiewirtschaft. - Berlin, Germany, 2024. -

Anne Michaelis, Lisa Hanny, Marc-Fabian Körner, Jens Strüker, Martin Weibelzahl: Consumer-Centric Electricity Markets : Six Design Principles. In: Renewable & Sustainable Energy Reviews, 191 (2024). - .
doi:10.1016/j.rser.2023.113817

Matthias Babel, Marc-Fabian Körner, Tobias Ströher, Jens Strüker: Accelerating Decarbonization Digitally: Status Quo and Potentials of Greenhouse Gas Emission Tracking and Trading. In: Journal of Cleaner Production, 469 (2024). - .
doi:10.1016/j.jclepro.2024.143125

Marc-Fabian Körner, Lars Nolting, Matthias Babel, Marvin Ehaus, Paula Heeß, Jonathan Lautenschlager, Malin Radtke, Leo Schick, Jens Strüker, Stefanie Wiedemann, Till Zwede: A Digital Infrastructure for Integrating Decentralized Assets Into Redispatch : Decentralized redispatch (DEER): Interfaces for providing flexibility. - Bayreuth, 2024. - 20 S.
doi:10.15495/EPub_UBT_00007694

Paula Heeß, Jakob Rockstuhl, Marc-Fabian Körner, Jens Strüker: Enhancing Trust in Global Supply Chains : Conceptualizing Digital Product Passports for a Low-Carbon Hydrogen Market. In: Electronic Markets, 34 (2024). - .
doi:10.1007/s12525-024-00690-7

Marc-Fabian Körner, Tobias Kranz, Jakob Rockstuhl, Jens Strüker: From Bricks to Bytes : Verifiable Data for Decarbonizing the Building Sector. In: Energy Informatics, 7 (2024). - .
doi:10.1186/s42162-024-00328-0

2023

Vincent Gramlich, Marc-Fabian Körner, Anne Michaelis, Jens Strüker: SSI in the Energy sector : A Study. - Germany, 2023. - 14 S.

Marc-Fabian Körner, Jens Strüker: Digital Data Ecosystems for the Verification of Corporate Carbon Emission Reporting. - Veranstaltung: Bayreuth Digital Science Conference, 10.02.2023, Bayreuth.

Franziska Müller, Christina Leinauer, Peter Hofmann, Marc-Fabian Körner, Jens Strüker: Digital Decarbonization : Design Principles for an Enterprise-wide Emissions Data Architecture. In: Proceedings of the 56th Hawaii International Conference on System Sciences (HICSS). - Maui, USA : 2023.

Marc-Fabian Körner, Anne Michaelis, Sophie Spazierer, Jens Strüker: Accelerating Sustainability in Companies : A Taxonomy of Information Systems for Corporate Carbon Risk Management. In: Proceedings of the 31st European Conference on Information Systems (ECIS). - Kirstiansand, Norway : 2023.

Matthias Kaiser, Alexander Stohr, Jens Strüker, Martin Weibelzahl, Jan Weissflog, Fatuma Ali-Will, Ewald Hesse, Anna Trbovich, Spyridon Tzavikas: Das dezentralisierte Energiesystem im Jahr 2030. - Berlin, 2023. -

Marc-Fabian Körner, Marcus Schober, Tobias Ströher, Jens Strüker: Digital Carbon Accounting for Accelerating Decarbonization : Characteristics of IS-Enabled System Architectures. In: Proceedings of the 29th Americas Conference on Information Systems (AMCIS). - Panama City, Panama : 2023.

Felix Baumgarte, Robert Keller, Lea Roth, Jens Strüker, Linda Wolf: Elektromobilität im Tourismus : Herausforderungen und potenzielle Lösungsansätze. In: Marco A. Gardini, Guido Sommer (Hrsg.): Digital Leadership im Tourismus : Digitalisierung und Künstliche Intelligenz als Wettbewerbsfaktoren der Zukunft. - Wiesbaden : Springer Gabler, 2023. - S. 385-416.
doi:10.1007/978-3-658-37545-4_18

Jakob Ahlrichs, Tobias Kranz, Marc-Fabian Körner, Jens Strüker: From Bricks to Bytes : Pioneering Emission Management Systems in the Building Sector. In: Proceedings of the 44th International Conference on Information Systems (ICIS). - Hyderabad, India : 2023.

Jens Strüker, Martin Weibelzahl: Klein, aber flexibel : Digitale Technologien als Enabler dezentraler Kleinstflexibilitäten. - Bayreuth, 2023. -

Peter Bretschneider, Frank Bomarius, Leander Grundwald, Jens Strüker, Anette Anthrakidis, Robert Keller, Mark Richter: ODH@X – Datenraum für klimaneutrale Quartiere. - München, 2023. -

Jason Dedrick, Gilbert Fridgen, Marc-Fabian Körner, Jens Strüker: Smart grids and energy markets : Towards a real-time energy system. In: Vanessa A. Cooper, Johann J. Kranz, Saji K. Mathew, Richard T. Watson (Hrsg.): Research Handbook on Information Systems and the Environment. - Cheltenham : Elgar, 2023. - S. 295-314.
doi:10.4337/9781802201864.00020

Matthias Babel, Vincent Gramlich, Claus Guthmann, Marcus Schober, Marc-Fabian Körner, Jens Strüker: Vertrauen durch digitale Identifizierung : Über den Beitrag von SSI zur Integration von dezentralen Oracles in Informationssysteme. In: HMD Praxis der Wirtschaftsinformatik, 60 (2023). - S. 478-493.
doi:10.1365/s40702-023-00955-3

2022

Benjamin Schellinger, Johannes Sedlmeir, Lukas Willburger, Jens Strüker, Nils Urbach: Mythbusting Self-Sovereign Identity (SSI) : Diskussionspapier zu selbstbestimmten digitalen Identitäten. - Bayreuth, 2022. -

Vincent Gramlich, Marc Principato, Benjamin Schellinger, Johannes Sedlmeir, Julia Amend, Jan Stramm, Till Zwede, Jens Strüker, Nils Urbach: Decentralized Finance (DeFi) : Foundations, Applications, Potentials, and Challenges, 2022

Tamara Roth, Manuel Utz, Felix Baumgarte, Alexander Rieger, Johannes Sedlmeir, Jens Strüker: Electricity powered by blockchain : A review with a European perspective. In: Applied Energy, 325 (2022). - .
doi:10.1016/j.apenergy.2022.119799

Matthias Babel, Vincent Gramlich, Marc-Fabian Körner, Johannes Sedlmeir, Jens Strüker, Till Zwede: Enabling End-To-End Digital Carbon Emission Tracing With Shielded NFTs. - Veranstaltung: 11th DACH+ Conference on Energy Informatics, 15.-16. Sept. 2022, Freiburg im Breisgau.
doi:10.1186/s42162-022-00199-3

Lisa Hanny, Marc-Fabian Körner, Christina Leinauer, Anne Michaelis, Jens Strüker, Martin Weibelzahl, Jan Weissflog: How to trade electricity flexibility using artificial intelligence : An integrated algorithmic framework. In: Proceedings of the 55th Hawaii International Conference on System Sciences (HICSS). - Kauai, USA : 2022.

Christina Leinauer, Marc-Fabian Körner, Jens Strüker: Toward Net 0: Digital CO₂ Proofs for the Sustainable Transformation of the European Economy. - Bayreuth, 2022. 77 S.
doi:10.15495/EPub_UBT_00006827

2021

Mete Seref Ahunbay, Amir Ashour Novirdoust, Rajon Bhuiyan, Martin Bichler, Shilpa Bindu, Endre Bjørndal, Mette Bjørndal, Hans Ulrich Buhl, José Pablo Chaves-Ávila, Helena Gerard, Stephan Gross, Lisa Hanny, Johannes Knörr, Clara Sophie Köhnen, Luciana Marques, Antonello Monti, Karsten Neuhoff, Christoph Neumann, Elena Ocenic, Marion Ott, Markus Pichlmeier, Jörn C. Richstein, Maximilian Rinck, Felix Röhrich, Paul Maximilian Röhrig, Alexander Sauer, Jens Strüker, Matteo Troncia, Johannes Wagner, Martin Weibelzahl, Philip Zilke: Electricity Market Design 2030-2050 : Shaping Future Electricity Markets for a Climate-Neutral Europe. - Sankt Augustin, 2021. -
doi:10.24406/fit-n-644366

Alexander Bogensperger, Andreas Zeiselmair, Michael Hinterstocker, Patrick Dossow, Johannes Hilpert, Maximilian Wimmer, Carsten von Gneisenau, Nikolas Klausmann, Jens Strüker, Nils Urbach, Benjamin Schellinger, Johannes Sedlmeir, Fabiane Völter: Welche Zukunft hat die Blockchain-Technologie in der Energiewirtschaft?. - Bayreuth, 2021. -
doi:10.15495/EPub_UBT_00005707

Jens Strüker, Nils Urbach, Tobias Guggenberger, Jonathan Lautenschlager, Nicolas Ruhland, Vincent Schlatt, Johannes Sedlmeir, Jens-Christian Stoetzer, Fabiane Völter: Self-Sovereign Identity : Grundlagen, Anwendungen und Potenziale portabler digitaler Identitäten. -Projektgruppe Wirtschaftsinformatik des Fraunhofer FIT (Hrsg.), Sankt Augustin, 2021.

Jens Strüker, Martin Weibelzahl, Marc-Fabian Körner, Axel Kießling, Ariette Franke-Sluijk, Mike Hermann: Decarbonisation through digitalisation : Proposals for Transforming the Energy Sector. - Bayreuth, 2021. - 19 S.
doi:10.15495/EPub_UBT_00005762

Jens Strüker, Martin Weibelzahl, Marc-Fabian Körner, Axel Kießling, Ariette Franke-Sluijk, Mike Hermann: Dekarbonisierung durch Digitalisierung : Thesen zur Transformation der Energiewirtschaft. - Bayreuth, 2021. -
doi:10.15495/EPub_UBT_00005596

Johannes Sedlmeir, Fabiane Völter, Jens Strüker: The Next Stage of Green Electricity Labeling : Using Zero-Knowledge Proofs for Blockchain-based Certificates of Origin and Use. In: Energy Informatics Review, (2021). - .

2020

Jens Strüker: Der Beitrag der Blockchain-Technologie für eine digitale Echtzeit-Energiewirtschaft. In: Energierevolution getrieben durch Blockchain : Dezentrale Systeme für lokalen Energiehandel und Stromspeicherbewirtschaftung in der Community. - Berlin : 2020. - S. 8-14.

2019

Jens Strüker, Simon Albrecht, Stefan Reichert: Blockchain in the Energy Sector. In: Horst Treiblmaier, Roman Beck (Hrsg.): Business Transformation through Blockchain. Volume 2. - Cham : Palgrave Macmillan, 2019. - S. 23-51.
doi:10.1007/978-3-319-99058-3_2

Philipp Richard, Sara Mamel, Lukas Vogel, Jens Strüker, Ludwig Einhellig: Blockchain in the integrated energy transition. - Berlin, 2019. -

Manuel Utz, Simon Albrecht, Thorsten Zoerner, Jens Strüker: Blockchain-Based Management of Shared Energy Assets Using a Smart Contract Ecosystem. In: Witold Abramowicz, Adrian Paschke (Hrsg.): Business Information Systems Workshops : Revised Papers. - Cham : Springer, 2019. - S. 217-222.
doi:10.1007/978-3-030-04849-5_19

Simon Albrecht, Gunther Gust, Jens Strüker, Dirk Neumann: Competence, Fashion and the Case of Blockchain. In: Thomas Ludwig, Volkmar Pipek (Hrsg.): Human Practice, Digital Ecologies, Our Future : 14. Internationale Tagung Wirtschaftsinformatik Tagungsband. - Siegen : 2019. - S. 906-910.

Jens Strüker, Simon Albrecht, Jan Schmid, Manuel Utz, Robin Mohr: A Digital Real-time Energy Economy : Building Blocks for a market-based Target Model. - Berlin, 2019. -

Simon Albrecht, Gunther Gust, Jens Strüker, Dirk Neumann: Management's IT Competence in Turbulent Market Environments. In: Proceedings of the 27th European Conference on Information Systems. - Stockholm : 2019.

2018

Simon Albrecht, Stefan Reichert, Jan Schmid, Jens Strüker, Dirk Neumann, Gilbert Fridgen: Dynamics of Blockchain Implementation : A Case Study from the Energy Sector. In: Proceedings of the 51st Hawaii International Conference on System Sciences (HICSS). - Hilton Waikoloa Village, USA : 2018. - S. 3527-3536.

Jens Strüker, Simon Albrecht, Stefan Reichert: Blockchain in the Energy Sector : The Potential for Energy Providers. - s.l., 2018. -

2017

Manuel Fritz, Simon Albrecht, Holger Ziekow, Jens Strüker: Benchmarking Big Data Technologies for Energy Procurement Efficiency. In: Proceedings of the 23rd Americas Conference on Information Systems. - Boston : 2017. - S. 1404-1413.

Simon Albrecht, Manuel Fritz, Jens Strüker, Holger Ziekow: Targeting customers for an optimized energy procurement : A Cost Segmentation Based on Smart Meter Load Profiles. In: Computer Science : Research + Development, 32 (2017). - S. 225-235.
doi:10.1007/s00450-016-0303-x

2016

Jens Strüker, Florian Briegel, Torsten Drzisga, Christoph Mayer, Ingo Schönberg, Michael Stadler, Orestis Terzidis: Der Data Access Point Manager als unterstützende Infrastruktur für Smart Grid und Smart Market. - s.l., 2016. -
doi:10.13140/RG.2.1.5161.4488

2014

Christoph Goebel, Hans-Arno Jacobsen, Victor del Razo, Christoph Doblander, Jose Rivera, Jens Ilg, Christoph Flath, Hartmut Schmeck, Christof Weinhardt, Daniel Pathmaperuma, Hans-Jürgen Appelrath, Michael Sonnenschein, Sebastian Lehnhoff, Oliver Kramer, Thorsten Staake, Elgar Fleisch, Dirk Neumann, Jens Strüker, Koray Erek, Rüdiger Zarnekow, Holger Ziekow, Jörg Lässig: Energy Informatics : Current and Future Research Directions. In: Business & Information Systems Engineering, 6 (2014). - S. 25-31.
doi:10.1007/s12599-013-0304-2

2013

Orestis Terzidis, Anke Weidlich, Clemens van Dinther, Florian Briegel, Beatrix Jahn, Jens Strüker: Impulse für eine smarte Energiewende : Handlungsempfehlungen für ein IKT-gestütztes Stromnetz der Zukunft. - s.l., 2013. -

Jens Strüker, Stefan Reichert, Christian Brenig: Inter-Organizational Demand Response Applications : How to Address Moral Hazard in Smart Grids. In: Proceedings of the 19th Americas Conference on Information Systems. - Chicago : 2013. - S. 2143-2150.

Thomas Koslowski, Jens Strüker, Christian Brenig: Mastering The Energiewende : A Cross-Disciplinary Teaching Approach. In: Proceedings of the 21st European Conference on Information Systems. - Utrecht : 2013.

Holger Ziekow, Christoph Goebel, Jens Strüker, Hans-Arno Jacobsen: The Potential of Smart Home Sensors in Forecasting Household Electricity Demand. In: Proceedings of the IEEE International Conference on Smart Grid Communications. - Vancouver, BC, Canada : 2013.
doi:10.1109/SmartGridComm.2013.6687962

2012

Jens Strüker, Harald Weppner: A Cloud-based Messaging Service for Cross-Enterprise Data Exchange with Smart Objects. In: Proceedings of the 18th Americas Conference on Information Systems. - Seattle : 2012.

Jens Strüker, Clemens van Dinther: Demand Response in Smart Grids : Research Opportunities for the IS Discipline. In: Proceedings of the 18th Americas Conference on Information Systems. - Seattle : 2012.

Jens Strüker, Florian Kerschbaum: From a Barrier to a Bridge : Data-Privacy in Deregulated Smart Grids. In: Proceedings of the International Conference on Information Systems. Volume 1. - Orlando : AIS/ICIS Administrative Office, 2012.

Stefan Feuerriegel, Jens Strüker, Dirk Neumann: Reducing Price Uncertainty through Demand Side Management. In: Proceedings of the International Conference on Information Systems. Volume 3. - Orlando : AIS/ICIS Administrative Office, 2012.

2011

Florian Kerschbaum, Jens Strüker, Thomas Koslowski: Confidential Information-Sharing for Automated Sustainability Benchmarks. In: Proceedings of the 2011 International Conference on Intelligent Computing and Intelligent Systems. - Shanghai : 2011.

Thomas Koslowski, Jens Strüker: ERP On Demand Platform : Complementary Effects Using the Example of a Sustainability Benchmarking Service. In: Business & Information Systems Engineering, 3 (2011). - S. 359-367.
doi:10.1007/s12599-011-0187-z

Günter Müller, Jens Strüker: Intelligente Objekte und eine nachhaltige Logistik. In: Proceedings of the 73. Jahrestagung des VHB. - Kaiserslautern : 2011.

Jens Strüker, Holger Ziekow: Inter-organizational Integration of Smart Objects : White Spots in the Solution Landscape. In: Proceedings of the 17th Americas Conference on Information Systems 2011. Volume 3. - Detroit : 2011.

Jens Strüker, Harald Weppner, Gero Bieser: Intermediaries for the Internet of Energy : Message Distribution between Smart Objects and Enterprise Applications as a Business Model. In: Proceedings of the 19th European Conference on Information Systems. - Helsinki : 2011.

2010

Jens Strüker, Daniel Gille: RFID adoption and the role of organisational size. In: Business Process Management Journal, 16 (2010). - S. 972-990.
doi:10.1108/14637151011093026

2009

Henning Baars, Daniel Gille, Jens Strüker: Evaluation of RFID applications for logistics : a framework for identifying, forecasting and assessing benefits. In: European Journal of Information Systems, 18 (2009). - S. 578-591.
doi:10.1057/ejis.2009.32

2008

Daniel Gille, Jens Strüker: Into the Unknown : Measuring the Business Performance of RFID Applications. In: Proceedings of the 16th European Conference on Information Systems. - Galway : 2008.

Jens Strüker, Rafael Accorsi, Günter Müller: On Providing One-to-One Marketing with Customers' Privacy in Stationary Retail. In: Proceedings of the 10th IEEE Conference on E-Commerce Technology and the Fifth IEEE Conference on Enterprise Computing, E-Commerce and E-Services. - Piscataway, NJ : IEEE, 2008. - S. 44-49.
doi:10.1109/CECandEEE.2008.101

Claus Wonnemann, Jens Strüker: Password Management for EPC Class 1 Generation 2 Transponders. In: Proceedings of the 10th IEEE Conference on E-Commerce Technology and the Fifth IEEE Conference on Enterprise Computing, E-Commerce and E-Services. - Washington : 2008. - S. 29-35.
doi:10.1109/CECandEEE.2008.98

Titus Faupel, Jens Strüker, Daniel Gille: Performance Improvements Based on RFID : Empirical Findings from a Cross-Sectional Study. In: Proceedings of the 14h Americas Conference on Information Systems. - Toronto : 2008.

Henning Baars, Xuapu Sun, Jens Strüker, Daniel Gille: Profiling Benefits of RFID Applications. In: Proceedings of the 14th Americas Conference on Information Systems. - Toronto : 2008.

Jens Strüker, Daniel Gille, Titus Faupel: RFID-Report 2008 : Optimierung von Geschäftsprozessen in Deutschland. - Freiburg im Breisgau : Inst. für Informatik und Gesellschaft, Abt. Telematik, 2008. - 30 S.

Jens Strüker, Daniel Gille: The SME Way of Adopting RFID Technology : Empirical Findings from a German Cross-Sectoral Study. In: Proceedings of the 16th European Conference on Information Systems. - Galway : 2008.

2007

Jens Strüker: Der gläserne Kunde im Supermarkt der Zukunft. In: Wirtschaftsinformatik, 49 (2007). - S. 59-62.
doi:10.1007/s11576-007-0010-0

Claus Wonnemann, Jens Strüker: RFID Usage in Retail beyond the Point of Sale : Temporary Deactivation as a Solution for Challenges in Privacy and Security. In: RFID SysTech 2007. - Berlin : VDE-Verl., 2007.

2006

Stefan Sackmann, Jens Strüker, Rafael Accorsi: Personalization in privacy-aware highly dynamic systems. In: Communications of the ACM, 49 (2006). - S. 32-38.
doi:10.1145/1151030.1151052

2005

Stefan Sackmann, Jens Strüker: Electronic-Commerce-Enquête 2005 : 10 Jahre Electronic Commerce: eine stille Revolution in deutschen Unternehmen. - Leinfelden-Echterdingen : KIT-Verl., 2005.

Jens Strüker: Individualisierung im stationären Einzelhandel : Ökonomische Analyse elektronischer Formen der Kundenkommunikation. - Wiesbaden : Deutscher Universitätsverlag, 2005. - XVII, 213 S.
doi:10.1007/978-3-322-82136-2

2004

Jens Strüker, Stefan Sackmann, Günter Müller: Case study on retail customer communication applying ubiquitous computing. In: Proceedings of the IEEE International Conference on E-Commerce Technology. - San Diego : 2004.
doi:10.1109/ICECT.2004.1319716

Jens Strüker, Stefan Sackmann: Neue Formen der Kundenkommunikation durch mobile IuK-Technologien : Eine ökonomische Analyse am Beispiel des "Extra Future Stores". In: Proceedings of the Multikonferenz Wirtschaftsinformatik. - Berlin : AKA, 2004.

Jens Strüker, Stefan Sackmann: New Forms of Customer Communication : Concepts and Pilot Projects. In: Proceedings of the Americas Conference on Information Systems. - New York : 2004.

Jens Strüker, Stefan Sackmann: Success Factors for Electronic Customer Communication in Brick-and-Mortar Retailing. In: Proceedings of the Mobile Business Conference. - New York : 2004.

2003

Jens Strüker, Stefan Sackmann, Dietmar Eifert, Ingo Pippow: Location-Related Services for Mobile Commerce : An Analysis of the Potentials for Small and Medium-sized Enterprises. In: George M. Giaglis (Hrsg.): Proceedings of the Second International Conference on Mobile Business. - Wien : Österreichische Computer Gesellschaft, 2003. - S. 129-140.

2002

Ingo Pippow, Dietmar Eifert, Jens Strüker: Economic Implications of Mobile Commerce : An Exploratory Assessment of Information Seeking Behavior. In: Proceedings of the Mobile Business. - Athen : 2002.

Foto_Jens_2.kleinsw

Faculty of Law, Business and Economics
Business & Information Systems Engineering and Digital Energy Management


Prof. Dr. Jens Strüker
Professor

Wittelsbacherring 10
Room 3.08
​DE-95444 Bayreuth

Phone: +49 (0)921 / 55-4712
E-mail: Jens.Strueker@uni-bayreuth.de

twitter xing linkedin

Webmaster: Sekretariat DEM

Facebook Twitter Youtube-Kanal Instagram UBT-A